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Sellbery: Redesigning for Growth and Stronger Brand Identity
GoMage partnered with Sellbery to redesign their website, improve usability, and reposition the brand for higher conversions and long-term growth.
Key Results
+4%
improvement in last-click attribution
+37%
increase in lead attribution
+60%
growth in adoption of the most profitable plan
Project Overview
Sellbery is a product information management (PIM) platform that helps merchants manage sales across multiple marketplaces such as Amazon, eBay, Etsy, Shopify, and WooCommerce. By reducing manual work, the platform enables sellers to scale faster and increase profits.
Despite having a strong product, Sellbery’s website no longer reflected its value. Outdated design, poor usability, and unclear positioning limited conversions and brand recognition. GoMage was brought in to create a modern, user-friendly design and reposition the brand for growth.
Challenges & Pain Points
- Outdated visual design with low impact
- Weak usability and navigation
- No clear brand positioning or messaging
- Lack of defined funnels and performance tracking
Results & Outcomes
Attribution Metrics:
- +4% in last-click attribution
- +37% in lead attribution
Conversions & Growth:
- +60% increase in adoption of the most profitable plan
- Higher engagement and trust through clearer messaging and modern visuals
Brand Identity:
- Stronger recognition with a refreshed logo and color palette
- A repositioned slogan and design system reflecting Sellbery’s mission
Solution
Research & Analysis
- Conducted customer interviews to understand client needs and expectations
- Studied competitors to identify strengths, weaknesses, and opportunities
Redesign
- Selected Gillroy font for readability and consistency
- Designed with warm, inviting visuals to build user trust
- Simplified navigation and improved user flows
Brand Repositioning
- Refined the slogan: “Think Outside of Manual eSelling”
- Positioned Sellbery as a smarter, automated way to grow sales
- Used design elements to symbolize progress and upward growth
The redesign gave Sellbery a modern website that aligns with its product value and mission. Improved usability and stronger branding increased conversions, attracted more paid clients, and built greater trust among eCommerce sellers.
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